Watu Business Launchpad

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Stop losing the people
who were interested

Most small businesses can point at the enquiries they lost. Someone called, nobody followed up, and by the time anyone remembered they had bought elsewhere. This is the system that stops that happening.

Compare packages

Both tiers are live. Prices and features here come straight from the platform, so they cannot drift from what you actually get.

SFS Pro

$50/mo

Everything in Core, plus follow-up that runs itself, a pipeline your team works, and a forecast.

18 features included

Everything in SFS Core, plus:

  • A sales pipeline
  • Your own pipeline stages
  • Scored assessments with branched follow-up
  • Email follow-up that runs itself
  • Text follow-up that runs itself
  • Deal value and forecasting
  • Assign enquiries to your team
  • Export your enquiries

Monthly billing. Cancel anytime. Moving down a tier freezes what is over the limit, it never deletes it.

How the two tiers work

Core collects the enquiries. Pro works them.

The line between them is follow-up. Core gives you the page, the giveaway and the list. Pro is what chases the list when nobody in the office has time to.

  1. Step one

    SFS Core, $5

    Your industry funnel, live on your own domain if you have one. People opt in, get what you promised straight away, and land on a list you can work through. You see how many came, how many asked, and where the rest dropped off.

  2. Step two

    Run it for a few weeks

    Long enough to see a real opt-in rate and to find out which page loses people. That is the point at which the numbers start telling you something you can act on.

  3. Step three

    SFS Pro, $50

    Follow-up by email and text that runs on its own, a pipeline your team moves people through, and a forecast of what is likely to close. This is for when the list has grown past what somebody can chase by hand.

Your own domain is on both tiers. A funnel on your own address converts better than one on ours, and Core gets that too.

What is in each plan

Core, $5 a month

Industry templates Funnel builder Free giveaway delivery Enquiry list Visits and opt-in rate Drop-off by page Industry benchmarks Your own domain Email alerts

Pro, $50 a month, adds

Email follow-up Text follow-up Sales pipeline Your own stages Team and assignment Deal forecasting Export AI copywriting

Core sends the things a person asked for: their download, and an alert to you. It does not send marketing sequences. That is what Pro is.

How you know whether it is working

Every plan shows your visits, your opt-in rate and where in the funnel people leave. Alongside those we show a published industry reference figure, so a number has something to be measured against.

  • These are published industry figures, shown with the source, the period they cover and when we last checked them. They are not drawn from other businesses using Watu.
  • Where we have no figure we can stand behind, we say so rather than print one. A made-up benchmark is worse than none.
  • Crawler traffic is counted and shown separately, so a quiet week reads as a quiet week rather than as four hundred visitors who all ignored you.

Who it is for

  • Businesses running ads that currently point at a home page, where an interested visitor has to work out what to do next.
  • Anyone whose enquiries arrive as phone notes, WhatsApp messages and half-remembered conversations.
  • Small teams where more than one person talks to the same customers and nobody is sure who spoke to whom.
  • Shops and showrooms wanting people to walk in, not check out online.

Not for you if you need a full CRM for a large sales team, or if you have no way of getting people to a page in the first place.

Straight answers

What people ask first

Do I need my own domain?

No. You get an address at yourbusiness.launch-pad.biz and it works immediately.

If you do have one, you can use it on either plan. A page on your own address converts better, so it is not something we hold back for the expensive tier.

Where do the emails come from?

Your own email account. You connect the sending details for an address you already have, whether that is Google Workspace, Microsoft 365, Zoho or your host.

That means mail arrives from you, not from us, and your address keeps its own reputation. We check the connection every day and tell you plainly if it stops working, because silent mail failure is the worst kind.

What actually is the free giveaway?

Something a person gets in exchange for their contact details. A guide, a checklist, a worksheet, a price list.

One written for your industry comes with the template, and you can replace it with your own or have the system draft one for you on Pro. It downloads the moment they opt in, so nobody is waiting on an email to arrive.

What happens if someone does not want to be marketed to?

They still get what they asked for, and they still appear in your list as a real enquiry you can ring.

They are simply never put into an automatic sequence. You choose how the question is asked on each funnel, and we keep a record of the exact wording that was on screen when they answered, so what you have is evidence rather than a tick in a box.

What happens to my enquiries if I move down to Core?

Nothing is deleted. Anything over the Core limits becomes read-only and any funnel over the limit is taken offline, and it all comes back if you move up again.

We are not going to delete a list you spent money collecting because a payment changed.

Can I get my list out?

Yes, and you should ask that of anything that becomes your customer list. Export is on Pro, and if you are on Core and need your data out, ask us and we will get it to you.

Have a look first

See a working one before you pay for one

We will send you an admin login to a real Sales Funnel System, funnels already built in it, for seven days. No card, nothing to cancel.